Lauren Pope

Lauren is a Senior Content Specialist at G2 with five years of content marketing experience. You can find her work featured on CNBC, Hubspot, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys listening to podcasts, watching true crime shows, and spending time in the Chicago karaoke scene.

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3 Ways Content Curation Can Boost Your Marketing Strategy

Content curation covers a lot more than social media sharing. This method is so popular that many businesses employ the use of content creation software that allows both the curation and creation of new content for your blog, newsletter, or website. 

January 20, 2020
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Featured Posts

July 15, 2021
Empower Your Sales Team With Icebreaker for HubSpot

Icebreaker by UpContent makes it simple for your sales department to know what kind of content has the most significant impact, who to share it with, and how to use it to initiate valuable conversations.

August 3, 2021
Is It Ever OK to Send Shoppers Away From Your eCommerce Store?

With the rise of content marketing, conventional wisdom regarding eCommerce is being challenged.

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UpContent was developed to help marketing and sales professionals deepen relationships with their audiences and drive revenue through strategic content.

LATEST posts

Stop Trying To Track All Your Social Selling Efforts

If you’re trying to connect all of your social selling efforts to dollar signs, coming up short, and pumping the brakes-DON’T! That doesn’t mean it isn’t valuable. Read why you should still be using social selling to build trust with prospects.

Using AI In Your Content Curation Efforts

Generative AI has changed the game for content creation, but can you use it for other marketing strategies, like content curation? Discover the importance of unbiased curation and using AI to determine what articles work best for your target audience

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