Scott Rogerson

If you want your account-based marketing (ABM) strategies to be successful and truly connect with prospects, content is a vital element of that success. Content curation is particularly important.

The reality is that no one ever really wants to be sold to. No one wakes up and thinks, "I'd love to hear from a telemarketer or 17 people I don't know in my email inbox!"

How to achieve the benefits of mass personalization without sacrificing your brand standards or risking noncompliance.

The company plans to leverage this round to expand its engineering and customer advocacy resources as well as further develop its partnership ecosystem.

‍Leading personal and enterprise platforms, Zest and UpContent, integrate to offer the best of community and AI-led content curation strategies

To help marketing and sales professionals improve the content performance of curated content, UpContent recently launched a Shutterstock API integration as well as an Editor integration.

In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.

Marketing software integration between Lately and UpContent saves businesses time and money through content curation and artificial intelligence.

This deep integration with Hootsuite Amplify puts relevant, engaging, and informative content at employee’s fingertips - increasing program adoption and engagement.

The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.