Content Curation

If you want your account-based marketing (ABM) strategies to be successful and truly connect with prospects, content is a vital element of that success. Content curation is particularly important.

Content curation covers a lot more than social media sharing. This method is so popular that many businesses employ the use of content creation software that allows both the curation and creation of new content for your blog, newsletter, or website. 

We all know that one person. You know, the one who is always talking about themselves. There’s an easy way to balance your social media posts so that you don’t come across this way.

Meet your S.M.A.R.T. content marketing goals with these nine content curation formulas that outline what content can be used to meet each goal.

Learn about content curation, the dangers of automated and robotic curation, and how to build an effective content curation strategy with the right tools.

Debunk content curation's most common misconceptions surrounding time, effort, automation, ethics, SEO, virality, and competitor advantage.

Content curation solves content overload by providing a service to audiences who look to brands with authority for relevant and engaging content.

Use this framework of curation roles and responsibilities & free workbook to help you find your workflow, with specific action steps for your team.

The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.