Curated Community

BrandMuscle Leverages Localized Content to Increase Social Media Engagement for Clients

Sharing localized content can be a critical requirement for engaging with your audience. But how can an organization that supports hundreds of locations ensure that each credibly reflects the company's presence in that community in a scalable way?

January 16, 2023
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Cherry Bekaert Uses Curated Content Across Multiple Departments in a Unified Way

Curated content isn't a one-trick pony. Top 25 accounting firm Cherry Bekaert uses curated content across multiple departments in a unified, seamless way. Learn how they rapidly grew their brand awareness from the inside out.

January 9, 2023
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Don’t Think So Much About Your Thought Leadership-A Conversation with Scott Brinker

Want to know what it takes to be a serious thought leader? Stop taking yourself so seriously. Scott Brinker, HubSpot’s VP of Platform Ecosystem and Editor at, shares that becoming a thought leader is not as hard as you think.

December 12, 2022
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What’s the Difference Between Social Selling and Employee Advocacy? - A Conversation with Denim Social’s Nola Morris

Social selling and employee advocacy are often confused as the same thing, but there are clear distinctions between the two. Read this article to learn what makes them different, and why you need both.

January 2, 2023
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Don't Dehumanize Yourself As A Thought Leader

Nobody likes to read cheesy advice on LinkedIn that’s dubbed “thought leadership”. The key to being a successful thought leader is to be yourself, the real you, consistently and honestly. Read more about why you shouldn’t dehumanize yourself online.

December 7, 2022
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Why Your Social Selling Strategy Isn’t Working, and How You Can Fix It

Social selling is only as effective as the content your team is sharing. Learn two reasons why your employee advocacy efforts aren’t adding up, and how you can fix it with curated content.

October 21, 2022
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Increase Email Performance in Salesforce with UpContent

Easily add content to your sales emails in Salesforce Marketing Cloud by using the new UpContent content block in your Content builder! Read more on how curated content can help increase your email engagement.

October 12, 2022
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Summit Financial uses curated content to develop their financial advisors' thought leadership on LinkedIn

This firm was able to get their financial advisors actively building their personal brands on LinkedIn using content curation. We sit down with their Director of Marketing to learn how and understand the impact.

October 14, 2022
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Scaling Sales and Marketing Conversations with HubSpot + Icebreaker by UpContent

Both Civic Champs and Jackson Marketing Services understand the importance of streamlining time-intensive tasks so that nonprofits and SMBs can focus on doing the work that really matters.

September 14, 2021
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How Financial Advisors Can Get More Visibility and Engagement by Sharing the Right Mix of Curated and Branded Content

With the ease, speed, and reach of content sharing today, no surprise that it’s a hallmark of the digital age. But how can content sharing be best used in Wealth Management?

August 31, 2021
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How Financial Advisors MUST Achieve Balance In Their Content Marketing

Veriday's Senior Marketing Manager, Eric Sleeth, shares how financial advisors need to approach the use of content in order to support their client's journey.

April 28, 2021
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A Playbook for Leveraging Curated Content in Enterprise Sales

Sales has always been about connections. Technology has changed the way we make those connections, but it hasn't changed the need for the human element.

October 11, 2020
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UpContent and Zest Partner to Expand Customer’s Growth through Content Curation

‍Leading personal and enterprise platforms, Zest and UpContent, integrate to offer the best of community and AI-led content curation strategies

March 31, 2020
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Becoming "Original in Your Curation"

In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.

November 15, 2018
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