We cover the following points about curated content:
- Typical fears and concerns when it comes to curated content
- How curation can position the brand and sales reps as subject matter experts
- The definition of good curation and how it’s different from content aggregation
- Typical mistakes marketers still make with content curation
- How to curate content to support evergreen and pillar page strategies
- The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort
- The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education
- Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage
- Ways to distribute curated content
- How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team
- Using content curation tools to build learning organizations (internally)
- Leveraging technology to get more out of content curation
- Legal concerns (like the EU Copyright Directive) and the future of content curation
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