Curated Content - its role in marketing, sales, and beyond - The B2B Mix Show

Curated content’s role in marketing, sales, and beyond. Tips on doing content curation the right way. Learn how a strategic approach to curation takes you a step beyond “sharing other people’s content”.

Curated Content - its role in marketing, sales, and beyond - The B2B Mix Show

We cover the following points about curated content:

  • Typical fears and concerns when it comes to curated content
  • How curation can position the brand and sales reps as subject matter experts
  • The definition of good curation and how it’s different from content aggregation
  • Typical mistakes marketers still make with content curation
  • How to curate content to support evergreen and pillar page strategies
  • The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort
  • The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education
  • Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage
  • Ways to distribute curated content
  • How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team
  • Using content curation tools to build learning organizations (internally)
  • Leveraging technology to get more out of content curation
  • Legal concerns (like the EU Copyright Directive) and the future of content curation

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