How to Create and Distribute Original Content

Learn unique ways to create original content, why it matters for your brand, and how to share it effectively for maximum impact

As content becomes more popular and is increasingly seen as a valuable way to engage with audiences, our social feeds and the platforms we engage with will only get more cluttered with information and articles, each fighting for our attention. It can be really hard to discern which pieces of content are worthwhile and which are just click bait.

And, if you're on the other end of it, how can you feel assured that you're creating and distributing content that is truly valuable to your brand's audience? How do you know your content will grab their attention and inspire engagement and brand advocacy?

In this webinar, Natalie Stezovsky (Influence & Co.) and Marissa Burdett (UpContent) discuss the perils of living in a content-saturated world and how your brand can create unique, original content, along with tips on how you can distribute it to garner results.

Among the points they cover include:

  • The reasons why content marketing is on the rise, thus increasing the amount of content that is available to us
  • Tips for creating unique, original content and tools that can help you do so
  • New ways of sharing and distributing your content so you can get the most out of it and see real engagement

About the Speakers

Natalie Stezovsky

Natalie is a VP at Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences.

Marissa Burdett

Marissa is the Director of Marketing and Community Engagement at UpContent, a content discovery tool that helps individuals and teams find and curate engaging content that spark more meaningful conversations.

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