Looking for curation software but not sure which one is right for you?
Whether you’re looking to curate content individually to build your thought leadership or to support your entire organization’s company or employee brand development efforts, having the right software to surface, filter, recommend, and approve external content is critical for implementation, adoption, and consistency.
Two popular platforms, UpContent and ContentStudio, have emerged as powerful tools for discovering and curating credible content.
To support this comparison, we created accounts with both platforms and attempted to achieve the same goal. See where each platform differed and the criteria we'd recommend for selecting the one that is best for you.
Overview of UpContent
Let's begin with UpContent, a leading content curation platform that empowers users to discover and curate high-quality content.
Seeking to be the tool that fits in with your current tech stack, UpContent streamlines the process of finding relevant third-party content from trusted sources to automate the discovery and sharing components of content curation.
Its content discovery capabilities harness AI-powered algorithms to deliver accurate and timely recommendations based on your audience’s engagement.
This ensures you stay ahead of industry trends and share content your followers want to read while also providing granular filters to ensure what is shared also aligns with your expertise and intended conversation.
Overview of ContentStudio
Next, we have ContentStudio, a comprehensive content marketing and social media management platform.
ContentStudio offers powerful content discovery tools that allow you to discover content from diverse sources, create original content, and schedule both created and curated posts.
With its all-in-one approach, ContentStudio aims to be a one-stop solution for your content marketing needs, with content creation, scheduling, and marketing features built into its platform.
Content Discovery Capabilities
One of the crucial aspects of content curation software is the ability to discover credible and relevant content.
UpContent excels in this area with its AI-powered recommendation algorithms that analyze various factors, such as relevance, credibility, user engagement, and recency.
It provides content from more than 260,000 publishers and provides its customers with the ability to add publishers, ensuring you have access to the diverse content that matches your strategy.
ContentStudio also offers robust content discovery capabilities, allowing you to monitor keywords, track trending topics, and curate content from RSS feeds and social media platforms.
When comparing both platforms on G2, UpContent ranks higher for query building, content sources, and content suggestions.
While its algorithms provide valuable content suggestions, some users have noted that the recommendations may not always be as accurate or refined.
Customization Options
When it comes to customization, both UpContent and ContentStudio offer valuable options.
UpContent allows you to fine-tune your content discovery by defining topics, keywords, and sources. Its advanced search filters enable precise targeting, ensuring you curate content that aligns with your audience's interests.
Similarly, ContentStudio provides customization options, allowing you to select specific sources, domains, and languages for your content curation.
Both tools provide robust customization features, discovering quality content matching specific parameters.
User Experience and Interface
The user experience and interface are essential factors in determining a content curation platform's ease of use and efficiency.
UpContent offers an intuitive dashboard with a clean layout, making navigating and managing your curated content easy. Its user-friendly interface ensures a seamless experience, whether you're a beginner or an experienced content curator.
ContentStudio also provides a user-friendly interface that offers a comprehensive set of features. The platform's dashboard allows you to effectively organize and monitor your curated content.
However, some users have mentioned that the learning curve for UpContent can be slightly steeper than ContentStudio's, but UpContent’s support receives exceptionally high marks in helping customers over that hump.
Integration and Automation
Integration and automation capabilities can significantly streamline your content curation workflow.
While you cannot directly schedule your curated content from UpContent, it does offer integrations with leading social media platforms, your website, content management systems, and marketing automation tools.
ContentStudio offers some integration options, allowing you to connect with social media platforms, WordPress, and other third-party tools. Its automation features enable you to schedule and publish curated content seamlessly from ContentStudio.
While UpContent ranks higher on G2 for Integrations between the two, if you want to discover and schedule content from the same platform managing your sharing, ContentStudio is the only of the two that allows for that.
UpContent is designed to integrate with a tech stack or fit in with one you are currently building.
Pricing and Support
Pricing and customer support are crucial considerations when choosing a content curation platform.
UpContent offers different pricing plans tailored to various needs, ensuring scalability and affordability, with a base plan as low as $15/month up to Enterprise custom plans.
Its customer support has been highly praised as #1 in Customer Support for 11 consecutive quarters), with responsive assistance and extensive resources available to help you make the most of the platform.
ContentStudio offers competitive pricing plans, with different tiers to accommodate varying requirements starting as low as $25/month to Custom Plans for larger companies.
Their customer support team provides timely assistance, although some users have mentioned that response times can vary based on the support ticket volume.
How To Choose Between UpContent or ContentStudio?
In conclusion, both UpContent and ContentStudio offer powerful features for content curation, catering to different needs and preferences.
UpContent delivers accurate recommendations, provides granular customization options, and offers highly-rated support to support you in fitting or forming UpContent into a compelling digital strategy.
On the other hand, ContentStudio offers a comprehensive all-in-one solution with robust content discovery tools and integration options.
Ultimately, the choice between UpContent and ContentStudio depends on your specific content curation requirements and workflow.
The bottom line:
If you are looking for a tool that allows you to do the bulk of your content marketing in one place, ContentStudio is the best software for you with a curation feature.
If you’re looking for a tool that’s sole design is content curation and will integrate with tech you're already using, UpContent is the best fit for you.
If you’d like to learn more about if UpContent is right for you, schedule a call with our Content Curation Experts today, or check out some of these other articles comparing content curation software.
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