A Relevance-Driven Revenue Model for Publishers
UpContent connects your journalism with trusted professionals wanting to build authority by sharing it within their networks — and we’re building a pay-per-read model that rewards you when your work is chosen and read in its original form and on your site.
A Relevance-Driven Revenue Model for Publishers
UpContent connects your journalism with trusted professionals who share it within their networks — and we’re building a pay-per-read model that rewards you when your work is chosen and read.
We’re Not Another Extraction Platform
In a landscape crowded with AI crawlers, summarization engines, and aggregation tools, publishers have every reason to be cautious.
UpContent Does Not:
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Crawl the open web to train large language models
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Host duplicate versions of your content
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Compete with you for reader attention
UpContent is Not Extraction, It's Attraction
UpContent connects your articles with professionals who have authority with their audiences.
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Financial Advisors
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Consultants
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B2B Leaders
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Industry Experts
When They Share An Article
Their audience clicks through
They read the original story
They engage with your publication
1. Their audience clicks through
2. They read the original story
3. They engage with your publication
This is not anonymous traffic.
It’s qualified readership driven by trust.
Put simply:
We deliver direct relationships between readers and journalism.
Why This Model Is Different
Most AI economic models are pay once, crawl once.
Reader apps and group subscriptions are focused on a single reader.
UpContent operates on a "one-to-many" model, supporting micro-influencers seeking to reinforce their authority with their current and prospective clients.
One trusted professional introduces relevant journalism to many readers — including some who may not yet realize that reporting is relevant to them.
That multiplicative effect creates distribution rooted in relationships, not algorithms.
What more is available
with Premium Content?
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Standard Content
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Premium Content
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RELEVANCE: Access to over 9,000 expertly configured interests - each available in six languages
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COMPLIANCE: Full-text of all articles pre-checked against YOUR custom Proofpoint content policy.
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CONTROL: Customize interest criteria to align with firm-specific terms.
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CUSTOMIZATION: Create unique interests and filters exclusive to your firm, including created content, job opportunities, and other locations.
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LICENSURE: Remove paywalls and ads from select content across key publishers.
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CONVERSION/ATTRIBUTION: Dynamically overlay CTA banner customized for each individual to drive measurable traffic and conversions.
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SUCCESS: Dedicated Premium Content Expert to develop, refine, and analyze the impact of your curated content.
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From Pay-Per-Crawl to Pay-Per-Read
UpContent is built to ensure that, when journalism travels, it returns to its source.
The Problem Publishers Are Facing Isn’t Just AI. It’s Economics.
Publishers must shift focus from scale to relevance, redesigning economic models to reward meaningful engagement and precise connections with readers in the age of AI and fragmented information consumption.
Why UpContent Is Building a Pay-Per-Read Model for Publishers
Discover how UpContent’s pay-per-read model empowers publishers by connecting journalism with trusted networks, ensuring compensation aligns with relevance and readership, not just access.
Unlocking the Power of Premium Content: UpContent Collaborates with The New York Times
UpContent partners with The New York Times to offer paywall-free access to premium content, enhancing content curation and intelligence for better audience engagement.