Building Story Leadership (tm) through Content Curation
There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people.
In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.
- How (albeit counterintuitive) content curation can help drive your Brand Storytelling.
- Why museums are best enjoyed without having to test your eyesight.
- Why "thought leadership" requires distributing articles from others to your audience.