Content, Social Proof, and Credibility - Pitchwerks #135
Social proof and credibility are some of the most powerful tools in sales right now.
In 2019, if you’re selling professional services or technology, you’re sharing articles and blog posts with prospective clients.
Curated third party articles from reputable sources are the name of the game - and they’re a really effective way to underline your points and prove that your product or business is as good as you say it is.
Our guest this week is Scott Rogerson, the CEO of UpContent, and his product helps companies to find these articles, sort the good ones from the bad ones, showing clients that you’re credible, and that they won’t regret choosing you. This episode, Scott comes in to explain the new rules of social proof and content creation.