Let's Give 'Em Something To Talk About

UpContent integrates directly with Hootsuite Parliament, giving employees access to relevant external content inside the advocacy experience they already use. Teams can discover, review, approve, and share trusted articles without adding another platform to their daily workflow.

UpContent surfaces timely articles from hundreds of thousands of publishers across the topics, industries, markets, and locations that matter to your organization. This can include trusted industry perspectives, thought leadership, business news, and locally relevant content.

Your organization determines which topics, sources, and articles appear for employees. Content policies, approval workflows, source controls, and custom collections make it easier to keep recommendations relevant, credible, and aligned with your brand and governance requirements.

No. Because UpContent works directly within Hootsuite Parliament, employees can access and share approved external content through a familiar experience. There is no separate content-discovery process or additional platform they need to manage.

Yes. UpContent provides insight into content activity and engagement, helping teams understand what employees are sharing, which topics resonate, and how external content contributes to a more active and measurable advocacy program.

Yes. Custom call-to-action banners can appear on the articles your employees share, creating a direct path from trusted external content back to your organization, its resources, or an individual employee.