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Know what to share with strategic spontaneity.

UpContent is the external content intelligence engine that helps Seismic Social teams deliver trusted, relevant content sellers can confidently share—and measure.

See The Impact

Know what to share with strategic spontaneity.

UpContent is the external content intelligence engine that helps Seismic Social teams deliver trusted, relevant content sellers can confidently share and measure.

See The Impact

Who It's For

Sellers & Advisors

who need relevant content that gives them a reason to start conversations.

Enablement Leaders

looking to increase adoption, engagement, and measurable program value.

Marketing Leaders

who want their internal and external content to reach and engage more buyers.

Compliance Teams

who need scalable control and governance over what sellers can share.

What Makes External Content Intelligence Different

What more is available

with Premium Content?

Standard Content

 
Premium Content

 
RELEVANCE: Access to over 9,000 expertly configured interests - each available in six languages
COMPLIANCE: Full-text of all articles pre-checked against YOUR custom Proofpoint content policy.
CONTROL: Customize interest criteria to align with firm-specific terms.
CUSTOMIZATION: Create unique interests and filters exclusive to your firm, including created content, job opportunities, and other locations.
LICENSURE: Remove paywalls and ads from select content across key publishers.
CONVERSION/ATTRIBUTION: Dynamically overlay CTA banner customized for each individual to drive measurable traffic and conversions.
SUCCESS: Dedicated Premium Content Expert to develop, refine, and analyze the impact of your curated content.
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Relevance

Recommendations tailored to seller interests, audiences, and business priorities.

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Governance

Content Policies and customer-specific controls determine what can be recommended.

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Breadth

Access to a broad external content ecosystem across industries, regions, and topics.

6-3
Customization

Firm-specific interests, exclusions, terminology, and filters.

9-2
Rights & Access

Support for premium, licensed, entitled, and open-web content.

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Attribution

Personalized CTA banners connect content engagement back to sellers and conversion points.

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Intelligence

Measure what content drives sharing, clicks, interactions, and downstream engagement.

If You're Trying To...

  • Increase seller participation
  • Give sellers more reasons to engage customers
  • Improve performance of firm-created content
  • Prove which content influences engagement
  • Expand external content without expanding compliance effort

UpContent Helps You...

  • Drive more seller activity
  • Deliver more relevant external knowledge
  • Increase audience engagement
  • Attribute traffic and conversions
  • Govern content at scale

3.8× More Engagement

Sellers generated 89% more clicks per seller after adjusting for activity.

 

 

2.7 X

 
  

More Seller Activity

Sellers using trusted external content posted 2.7X more often, shared content from 2.9X more sources, and increased sharing of firm-created content by 50%.

 

 

89%

 
  

More Social Interaction

Sellers generated 89% more clicks per seller after adjusting for activity.

 

 

15%

 
  

More Engagement with Firm Content

External content increased engagement with firm-
created content, driving 15% more clicks and 10% more social interactions.

Approved Content, Without the Risk

Step 1

Premium Content Access
Choose from 500,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company, and more.

No subscriptions or logins required for the advisor or reader.

1-1

 

3-2Step 2

Pre-Screened for Compliance
All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier.

No extra compliance review needed, all content is ready to share in real time. 

Step 3

Built-In Attribution
Smart Seller CTA Banners attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in.

5-2

 

step 4 graphic employee influencer pageStep 4

Insights That Prove ROI
Track shares, clicks, and conversions down to the advisor, team, or campaign level.

Visualize content performance within your enablment dashboards.

Step 1

Premium Content Access
Choose from 300,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company,  and more. 

No subscriptions or logins required for the advisor or  reader. 

Step 2

Pre-Screened for Compliance
All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier. 

No extra compliance review needed, all content is ready to share in real time. 

Step 3

Built-In Attribution
Smart Seller CTA Banners
attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in. 

Step 4

Insights That Prove ROI
Track shares, clicks, and conversions down to the advisor, team, or campaign level. 

Visualize content performance within your enablement dashboards. 

"Our employees are not only driving the shares, but they're getting reactions. People are engaging with this content. It shows that their personal brand is growing through this type of content mix."

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Joie Ferkett

Social Media Specialist at a Top 20 Accounting Firm

 

No worries, we have your compliance department's back.

How The Pros Benefit From UpContent

Information to Interaction

From Information to Interaction: Why Enterprise AI Needs External Content Governance

Explore why effective governance is essential for transforming AI-surfaced content into trusted customer interactions, enhancing relationships, and compliance.

Read More
Paywalls, AI, and the Future of Thought Leadership

Paywalls, AI, and the Future of Thought Leadership

Exploring the balance between paywalls and accessible journalism, this article delves into sustaining quality news while ensuring credible information remains available and trustworthy.

Read More
The Problem Publishers Are Facing Isn’t Just AI. It’s Economics.

The Problem Publishers Are Facing Isn’t Just AI. It’s Economics.

Publishers must shift focus from scale to relevance, redesigning economic models to reward meaningful engagement and precise connections with readers in the age of AI and fragmented information consumption.

Read More

UpContent is a marketing tool with the added benefit of compliance, making it unique and scalable.
Jenna Bloomgarden
Jenna Bloomgarden | Director of Marketing and Advisor Development at Summit Financial

Learn how UpContent can work for you.

Not sure how UpContent can best support your goals? We will walk you through a personalized demo!

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