Differentiate every conversation with strategic spontaneity.
UpContent’s Premium Content, now available in LiveSocial, gives your team access to custom-curated, compliant journalism that's ready to share and track today.
UpContent’s Premium Content, now available in LiveSocial, gives your team access to curated, compliant, paywalled journalism that's ready to share and track today.
RELEVANCE: Access to over 9,000 expertly configured interests - each available in six languages
COMPLIANCE: Full-text of all articles pre-checked against YOUR custom Proofpoint content policy.
CONTROL: Customize interest criteria to align with firm-specific terms.
CUSTOMIZATION: Create unique interests and filters exclusive to your firm, including created content, job opportunities, and other locations.
LICENSURE: Remove paywalls and ads from select content across key publishers.
CONVERSION/ATTRIBUTION: Dynamically overlay CTA banner customized for each individual to drive measurable traffic and conversions.
SUCCESS: Dedicated Premium Content Expert to develop, refine, and analyze the impact of your curated content.
If You Have...
Advisors sharing identical, low-engagement posts
Marketing buried in manual curation and formatting
Compliance bottlenecks slowing things down
No attribution to show what content is working
You Can Give...
Personalized, premium content in every advisor’s LiveSocial feed
Curated and proofed through your Proofpoint classifier
Shareable immediately—completely paywall-free
Track clicks, conversions, and advisor-level ROI
From Article to Action
Scale relationships, not just reach.
72%
Trust Drives Growth
72% of investors say the #1 quality they look for in an advisor is trust. (WealthManagement.com, 2025)
73%
Thought Leadership Converts
73% of buyers trust thought leadership more than traditional marketing materials. (Edelman & LinkedIn, 2024)
5X
More Consistency = More Leads
Consistently posting (even once per week) results in 5x more engagement than individuals who don’t.
Approved Content, Without the Risk
Step 1
Premium Content Access Choose from 500,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company, and more.
No subscriptions or logins required for the advisor or reader.
Step 2
Pre-Screened for Compliance All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier.
No extra compliance review needed, all content is ready to share in real time.
Step 3
Built-In Attribution Smart Seller CTA Banners attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in.
Step 4
Insights That Prove ROI Track shares, clicks, and conversions down to the advisor, team, or campaign level.
Visualize content performance within your enablment dashboards.
Step 1
Premium Content Access Choose from 300,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company, and more.
No subscriptions or logins required for the advisor or reader.
Step 2
Pre-Screened for Compliance All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier.
No extra compliance review needed, all content is ready to share in real time.
Step 3
Built-In Attribution Smart Seller CTA Banners attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in.
Step 4
Insights That Prove ROI Track shares, clicks, and conversions down to the advisor, team, or campaign level.
Visualize content performance within your enablement dashboards.
No worries, we have yourcompliance department'sback.
How The Pros Benefit From UpContent
Summit Financial uses curated content to develop their financial advisors' thought leadership on LinkedIn
This firm was able to get their financial advisors actively building their personal brands on LinkedIn using content curation. We sit down with their Director of Marketing to learn how and understand the impact.
Leading Canadian Insurance Company Finds That Advisors Who Share More Curated Content = More Leads
What is your business doing to provide a digital marketing strategy for your sales team? One of Canada’s largest insurance companies increased sales productivity by adding curated content to their social selling strategy, discover how.
BrandMuscle Leverages Localized Content to Increase Social Media Engagement for Clients
Sharing localized content can be a critical requirement for engaging with your audience. But how can an organization that supports hundreds of locations ensure that each credibly reflects the company's presence in that community in a scalable way?