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Attending Seismic Shift  🚀 2025 With Us? See How UpContent Supports Strategic Spontaneity

Differentiate every conversation with strategic spontaneity.

UpContent’s Premium Content, now available in LiveSocial, gives your team access to custom-curated, compliant journalism that's ready to share and track today.

Differentiate every share

with strategic spontaneity.

UpContent’s Premium Content, now available in LiveSocial, gives your team access to curated, compliant, paywalled journalism that's ready to share and track today.

Who It's For

Enablement Teams

needing better content engagement.

Compliance Teams

looking to reduce risk without extra effort.

Marketing Leaders

providing the ROI of third-party content.

Strategic Leadership

driving platform adoption and pipeline growth

What more is available

with Premium Content?

Standard Content

 

Premium Content

 

RELEVANCE: Access to over 9,000 expertly configured interests - each available in six languages
COMPLIANCE: Full-text of all articles pre-checked against YOUR custom Proofpoint content policy.
CONTROL: Customize interest criteria to align with firm-specific terms.
CUSTOMIZATION: Create unique interests and filters exclusive to your firm, including created content, job opportunities, and other locations.
LICENSURE: Remove paywalls and ads from select content across key publishers.
CONVERSION/ATTRIBUTION: Dynamically overlay CTA banner customized for each individual to drive measurable traffic and conversions.
SUCCESS: Dedicated Premium Content Expert to develop, refine, and analyze the impact of your curated content.

If You Have...

  • Advisors sharing identical, low-engagement posts
  • Marketing buried in manual curation and formatting
  • Compliance bottlenecks slowing things down
  • No attribution to show what content is working

You Can Give...

  • Personalized, premium content in every advisor’s LiveSocial feed
  • Curated and proofed through your Proofpoint classifier
  • Shareable immediately—completely paywall-free
  • Track clicks, conversions, and advisor-level ROI

From Article to Action

Scale relationships, not just reach.

 

 

72%

 
  

Trust Drives Growth

72% of investors say the #1 quality
they look for in an advisor is trust.
(WealthManagement.com, 2025)

 

 

73%

 
  

Thought Leadership Converts

73% of buyers trust thought
leadership more than traditional
marketing materials.
(Edelman & LinkedIn, 2024)

 

 

5X

 
  

More Consistency = More Leads

Consistently posting (even once
per week) results in 5x more
engagement than individuals
who don’t.

Approved Content, Without the Risk

Step 1

Premium Content Access
Choose from 500,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company, and more.

No subscriptions or logins required for the advisor or reader.

 

 

1-1

 

3-2Step 2

Pre-Screened for Compliance
All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier.

No extra compliance review needed, all content is ready to share in real time. 

Step 3

Built-In Attribution
Smart Seller CTA Banners attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in.

5-2

 

step 4 graphic employee influencer pageStep 4

Insights That Prove ROI
Track shares, clicks, and conversions down to the advisor, team, or campaign level.

Visualize content performance within your enablment dashboards.

Step 1

Premium Content Access
Choose from 300,000+ trusted sources, including The New York Times, The Economist, Fortune, Kiplinger, Fast Company,  and more. 

No subscriptions or logins required for the advisor or  reader. 

Step 2

Pre-Screened for Compliance
All content is filtered before surfacing in LiveSocial using your existing Proofpoint classifier. 

No extra compliance review needed, all content is ready to share in real time. 

Step 3

Built-In Attribution
Smart Seller CTA Banners
attach to every article, directing traffic back to the advisor's profile or firm site with attribution baked in. 

Step 4

Insights That Prove ROI
Track shares, clicks, and conversions down to the advisor, team, or campaign level. 

Visualize content performance within your enablement dashboards. 

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Summit logo
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Scott MacDougall
Scott MacDougall

Senior Marketing and Communications Consultant

 

No worries, we have your compliance department's back.

How The Pros Benefit From UpContent

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Summit Financial uses curated content to develop their financial advisors' thought leadership on LinkedIn

This firm was able to get their financial advisors actively building their personal brands on LinkedIn using content curation. We sit down with their Director of Marketing to learn how and understand the impact.

more curated content equals more leads

Leading Canadian Insurance Company Finds That Advisors Who Share More Curated Content = More Leads

What is your business doing to provide a digital marketing strategy for your sales team? One of Canada’s largest insurance companies increased sales productivity by adding curated content to their social selling strategy, discover how.

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BrandMuscle Leverages Localized Content to Increase Social Media Engagement for Clients

Sharing localized content can be a critical requirement for engaging with your audience. But how can an organization that supports hundreds of locations ensure that each credibly reflects the company's presence in that community in a scalable way?

Jenna Bloomgarden
Jenna Bloomgarden | Director of Marketing and Advisor Development at Summit Financial

Learn how UpContent can work for you.

Not sure how UpContent can best support your goals? We will walk you through a personalized demo!