A Blended Marketing Content Strategy You Can Use Right Now

Ever wonder how to find the right balance between your original content production efforts and curating from others (and no, we're not just talking social media posts).

Quick takeaways:

  • When resources and marketing budgets are limited, a blend of original and curated content is a rationale and highly productive way of sourcing information to share.
  • A blended approach creates a more dynamic website and feeds email and social posts.
  • UpContent, our curation platform partner, makes it easy to get going and produce value in marketing campaigns to clients, prospects and partners.

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