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In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.

Marketing software integration between Lately and UpContent saves businesses time and money through content curation and artificial intelligence.

This deep integration with Hootsuite Amplify puts relevant, engaging, and informative content at employee’s fingertips - increasing program adoption and engagement.

Learn how to become an UpContent Power User by following our most helpful support articles that highlight the features that make the most impact.

Curated content can help fuel a new online community by encouraging buy-in, educating members, and building credibility.

The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.

Original content creation not only helps your brand stand out in a crowded digital world, but it also increases engagement, builds authority, and more.

Use this framework of curation roles and responsibilities & free workbook to help you find your workflow, with specific action steps for your team.

Explore why popular marketing technology brands like Buffer and Hootsuite have shut down their content suggestions features and what it means for curation.

Content curation solves content overload by providing a service to audiences who look to brands with authority for relevant and engaging content.

Get ready for success in the new year with content audits, out-of-the-box brainstorming and goal-setting, catch-up projects, and professional development.

Debunk content curation's most common misconceptions surrounding time, effort, automation, ethics, SEO, virality, and competitor advantage.

Learn about content curation, the dangers of automated and robotic curation, and how to build an effective content curation strategy with the right tools.

Meet your S.M.A.R.T. content marketing goals with these nine content curation formulas that outline what content can be used to meet each goal.

Build and implement an intentional Twitter chat strategy with the right tools to boost enagagement, increase brand awareness, and gain market feedback.

Gain targeted Twitter followers by curating an engaging feed, organically joining discussions, joining Twitter chats, and using a consistent brand voice.

To be a true influencer, it's not enough to claim credibility and tweet viral articles. Instead, focus on helping others and being a high-quality resource.