Blog

UpContent CEO, Scott Rogerson joins Alex Low on, "The Death Of a Salesman", to discuss content's current position in building trust and forming relationships in the sales process.

Hootsuite and UpContent customer Gerry Avalos from CGU discussed his strategy that formed a successful employee advocacy program. Here are some of the key takeaways from that meeting to help put your employee advocacy program on track for success.

Key takeaways from our CEO's recent conversation with Mickey Cloud on the Building While Flying podcast. Learn about the importance of content curation AND creation as well as the various use cases that a remote work environment has created.

A new Chrome extension for adding articles outside of UpContent, Unlimited Images via our new partnership with Getty, and a new plan level to respond to the needs of our customers.

Both Civic Champs and Jackson Marketing Services understand the importance of streamlining time-intensive tasks so that nonprofits and SMBs can focus on doing the work that really matters.

With the ease, speed, and reach of content sharing today, no surprise that it’s a hallmark of the digital age. But how can content sharing be best used in Wealth Management?

With the rise of content marketing, conventional wisdom regarding eCommerce is being challenged.

Bring your curated articles right to your sales team with Icebreaker for HubSpot, source Content in over 30 language and dialect combinations, and leverage UpContent's new Intelligent Abstracts to make article summarization a breeze.

Icebreaker by UpContent makes it simple for your sales department to know what kind of content has the most significant impact, who to share it with, and how to use it to initiate valuable conversations.

Search engine algorithms no longer go by keywords alone. You need content on your site that's engaging, authoritative, and fresh.

Regardless of whether in-house content creation is a core focus for your company, or if you simply don't have the resources to consistently meet the demands associated with it, leveraging curated content may make a lot of sense for your brand.

Newsletters present an amazing opportunity to share your organization's perspective and establish trust.

Veriday's Senior Marketing Manager, Eric Sleeth, shares how financial advisors need to approach the use of content in order to support their client's journey.

We have partnered with leading workflow automation solution provider Zapier to offer a systematic and consistent way to automate many of the manual processes needed to complete your curation strategy.

In this installment, we will be covering 3 new features and welcoming a few new team members to the UpContent team! 

While producing original content is valuable and necessary in today's marketing landscape, it isn't the only way to deliver valuable insights to readers.

How can financial services firms find the right mixture of content, effectively distribute that content, and maximize the effectiveness of their content marketing strategy?

Here at UpContent, we're humbled to share the exciting news we've been honored as a leader in content curation by G2 once again.

Now, more than ever, your team wants support in building their own personal brands and positioning themselves as valuable resources to their colleagues and connections. It's time

Leverage curated content in your digital selling efforts via improved HTML email options, easily download your custom-created imagery for use in social media posts, and more!

An "inside look" at how we consistently produce our weekly curated newsletter at UpContent.

Many business owners will look at a small team and think of how limiting it is. But small teams provide one really huge advantage when it comes to forging relationships.

Social selling is all about building credible relationships between your brand and its prospects, identifying leads, and converting them into buyers.

Sales has always been about connections. Technology has changed the way we make those connections, but it hasn't changed the need for the human element.

This process is designed to help you set the foundation for your strategy, get your workflow in order, outline a rollout plan, and actually get this off the ground and running.

We've improved our recently released HTML email template builder and further updated our Lean site with easy to follow videos for all of our great integrations.

If you want your account-based marketing (ABM) strategies to be successful and truly connect with prospects, content is a vital element of that success. Content curation is particularly important.

If you would like to automatically populate custom HTML email templates with articles approved from UpContent to foster deeper relationships for your brand, this is it! 

The reality is that no one ever really wants to be sold to. No one wakes up and thinks, "I'd love to hear from a telemarketer or 17 people I don't know in my email inbox!"

In this installment, we will be covering 4 new improvements that have been made to your UpContent experience in the month of June, 2020!

An update to managing multiple domains, leveraging UpContent Galleries in a self-contained experience, and making self-serve support even easier.

How to achieve the benefits of mass personalization without sacrificing your brand standards or risking noncompliance.

The Wrap Up provides a review of the prior month's most exciting feature additions and improvements.

The company plans to leverage this round to expand its engineering and customer advocacy resources as well as further develop its partnership ecosystem.

‍Leading personal and enterprise platforms, Zest and UpContent, integrate to offer the best of community and AI-led content curation strategies

Content curation covers a lot more than social media sharing. This method is so popular that many businesses employ the use of content creation software that allows both the curation and creation of new content for your blog, newsletter, or website. 

To help marketing and sales professionals improve the content performance of curated content, UpContent recently launched a Shutterstock API integration as well as an Editor integration.

We all know that one person. You know, the one who is always talking about themselves. There’s an easy way to balance your social media posts so that you don’t come across this way.

At UpContent, we have always listened to our customers to help shine light on areas where we can provide the greatest value. Our most recent experience with this was responding to Google’s “Speed Update”.

In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.

Marketing software integration between Lately and UpContent saves businesses time and money through content curation and artificial intelligence.

This deep integration with Hootsuite Amplify puts relevant, engaging, and informative content at employee’s fingertips - increasing program adoption and engagement.

Learn how to become an UpContent Power User by following our most helpful support articles that highlight the features that make the most impact.

Curated content can help fuel a new online community by encouraging buy-in, educating members, and building credibility.

The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.

Original content creation not only helps your brand stand out in a crowded digital world, but it also increases engagement, builds authority, and more.

Use this framework of curation roles and responsibilities & free workbook to help you find your workflow, with specific action steps for your team.

Explore why popular marketing technology brands like Buffer and Hootsuite have shut down their content suggestions features and what it means for curation.

Content curation solves content overload by providing a service to audiences who look to brands with authority for relevant and engaging content.

Get ready for success in the new year with content audits, out-of-the-box brainstorming and goal-setting, catch-up projects, and professional development.

Debunk content curation's most common misconceptions surrounding time, effort, automation, ethics, SEO, virality, and competitor advantage.

Learn about content curation, the dangers of automated and robotic curation, and how to build an effective content curation strategy with the right tools.

Meet your S.M.A.R.T. content marketing goals with these nine content curation formulas that outline what content can be used to meet each goal.

Build and implement an intentional Twitter chat strategy with the right tools to boost enagagement, increase brand awareness, and gain market feedback.

Gain targeted Twitter followers by curating an engaging feed, organically joining discussions, joining Twitter chats, and using a consistent brand voice.

To be a true influencer, it's not enough to claim credibility and tweet viral articles. Instead, focus on helping others and being a high-quality resource.