Your one-stop shop for news on content curation, product announcements, user stories, and more.

Browse The blog

Looking for something in particular? Use the search box below.

7 Best Curated Newsletters For Any Industry

Stay informed and up-to-date on the latest news and trends in your field of interest with our list of the best curated newsletters. Learn how to choose the best, high-quality newsletters and discover our top picks.curated

February 1, 2023
All You Need To Know About UpContent Folders

UpContent allows for unlimited users, but how do you organize your account to ensure each team member only see what they need? Using folders allows you to do just that. Read more about how UpContent folders work.

January 30, 2023
You Don’t Need To Hire A Content Curator

Adding a content curation strategy to your marketing plan doesn’t have to include hiring a content curator. Learn more about why not hiring someone specifically to curate content is often the best option for your company.

January 25, 2023
Five Benefits of Using Curated Content on Twitter for Thought Leadership

Curating relevant third-party content is a valuable addition to your thought leadership on Twitter. In this article, we discuss five benefits of using curated content on Twitter and provide tips and best practices for effectively sharing curated cont

January 23, 2023
BrandMuscle Leverages Localized Content to Increase Social Media Engagement for Clients

Sharing localized content can be a critical requirement for engaging with your audience. But how can an organization that supports hundreds of locations ensure that each credibly reflects the company's presence in that community in a scalable way?

January 16, 2023
Cherry Bekaert Uses Curated Content Across Multiple Departments in a Unified Way

Curated content isn't a one-trick pony. Top 25 accounting firm Cherry Bekaert uses curated content across multiple departments in a unified, seamless way. Learn how they rapidly grew their brand awareness from the inside out.

January 9, 2023
What’s the Difference Between Social Selling and Employee Advocacy? - A Conversation with Denim Social’s Nola Morris

Social selling and employee advocacy are often confused as the same thing, but there are clear distinctions between the two. Read this article to learn what makes them different, and why you need both.

January 2, 2023
Optimize Your Curated Content From UpContent With These Integrations

We have built strategic partnerships with tools that add another layer of value to your curation efforts! Learn more about compliance, call-to-action, and other optimizing integrations for your curated content.

December 28, 2022
Integrating UpContent With Email Marketing Platforms

Finding curated content for your email newsletters is easier than ever with our partner integrations with email marketing platforms you’re already using. Learn how we work with any tool in this article.

December 21, 2022
Content Curator | Definition, Job Description, and Salary in 2023

Content curators are responsible for finding and sharing relevant third-party content to increase thought leadership and brand personality by providing a more rounded perspective of the topics that matter to their audience.

December 19, 2022
Social Selling and Employee Advocacy Platforms That Integrate with UpContent

Finding the right content for your social selling and employee advocacy efforts can be done seamlessly with our partner integrations with social selling tools you’re already using. Learn how we work with any tool in this article.

December 14, 2022
Don’t Think So Much About Your Thought Leadership-A Conversation with Scott Brinker

Want to know what it takes to be a serious thought leader? Stop taking yourself so seriously. Scott Brinker, HubSpot’s VP of Platform Ecosystem and Editor at, shares that becoming a thought leader is not as hard as you think.

December 12, 2022
Don't Dehumanize Yourself As A Thought Leader

Nobody likes to read cheesy advice on LinkedIn that’s dubbed “thought leadership”. The key to being a successful thought leader is to be yourself, the real you, consistently and honestly. Read more about why you shouldn’t dehumanize yourself online.

December 7, 2022
Does UpContent Integrate with My Social Media Tool?

UpContent partners with the best social media tools so you don’t have to change to use curated content! Read more about our social media integrations and if we haven’t integrated yet, how you can still use UpContent!

December 5, 2022
How To Upgrade Your UpContent Plan

Upgrading your UpContent account can be done anytime from your account settings. Learn how to change your plan and about different upgrades available in this article.

November 30, 2022
How To Set Up Your UpContent Account: Your First Three Steps

The first thing you should do after signing up with UpContent is build your Topics and tweak them to curate the right content for your content curation strategy. Follow these three easy steps to get started.

November 29, 2022
Connecting Your UpContent Account With Integrations

Integrating UpContent with your favorite marketing software can be done in just a few minutes, and allow you to share curated content with your readers. Click here to find out what you need to know before you do.

November 28, 2022
Become a Better Thought Leader in 2023 with Curated Content

Being a thought leader isn’t just about writing your own original content. You need to be engaging with others thought leaders and adding your perspective on industry trends and developments. Learn more now!

November 23, 2022
What Kind of Content Should You Curate?

Content creation isn’t the only content marketing strategy out there. Ensuring a content mix that will help build trust and diversity, but what kind of content should you curate?

November 21, 2022
Five Things To Consider When Choosing a Content Curation Tool

Cost isn’t the only thing you should be looking at when choosing a content curation tool. Here are five things you need to consider when choosing the right curation software for you.

November 18, 2022
Three Types of Content to Send To Your Team Via Internal Message Threads

Internal message threads going stale? Use UpContent’s content curation tool to automatically send content to your staff they can actually use. Click here to learn the three types of content you should be sharing internally.

November 16, 2022
Best Content Curation Software for 2023

Content curation software isn’t all the same, and finding one that fits your marketing strategy is key. Check out some of the best curation, aggregation, syndication, and UGC tools heading into 2023.

November 14, 2022
Two Ways To Use UpContent On Your Website

If you’re looking for a way to add curated content to your website, UpContent has two main methods with endless customization. Here are some examples to help you get started.

November 9, 2022
What’s the Difference Between Content Curation and Aggregation?

Content aggregation brings all the content from specific sources together, but is that the best way to go about sourcing third-party content? Learn about content curation and aggregation, and what separates the two content strategies.

November 7, 2022
UpContent Named Leader in Curation and Distribution, #1 in Customer Relationships for Eight Consecutive Quarters

UpContent has been named a Leader by G2 in the content curation field for 12 consecutive quarters, earning a new title in Fall of ‘22 as a Leader in content distribution.

November 2, 2022
How Does UpContent’s AI-powered Smart Sort Work?

Learn about UpContent’s Smart Sort filter that helps you determine which pieces will perform best with YOUR audience using manual and automated workflows.

October 31, 2022
Boost Your Content Creation Efforts with UpContent

Curated content shouldn’t be in competition with what you create. Learn how you can leverage UpContent to bring your sales team the content they need to develop, nurture, and close deals while driving even more eyeballs to your original content.

October 26, 2022
Why Your Social Selling Strategy Isn’t Working, and How You Can Fix It

Social selling is only as effective as the content your team is sharing. Learn two reasons why your employee advocacy efforts aren’t adding up, and how you can fix it with curated content.

October 21, 2022
Use Curated Content In Your Newsletter

Curated content isn’t just great for social media, but it can level up your newsletter game! Learn how you can use UpContent’s curation tool to add thought leadership to your newsletters.

October 17, 2022
Summit Financial uses curated content to develop their financial advisors' thought leadership on LinkedIn

This firm was able to get their financial advisors actively building their personal brands on LinkedIn using content curation. We sit down with their Director of Marketing to learn how and understand the impact.

October 14, 2022
Increase Email Performance in Salesforce with UpContent

Easily add content to your sales emails in Salesforce Marketing Cloud by using the new UpContent content block in your Content builder! Read more on how curated content can help increase your email engagement.

October 12, 2022
Driving Traffic to Your Website With Curated Content

A common concern with curated content is sending people away from your website. In this article learn why you should still curate content, and how to get them back.

October 10, 2022
How To Curate Content Faster- The UpContent Approach

Content curation is an effective content strategy if it doesn’t take up too much time. Learn how you can automate the important parts of curation with UpContent in this article.

October 5, 2022
What’s The Difference Between Content Curation and Syndication?

Content curation is different from syndication based on how you’re sharing the content. Both are great marketing strategies. Read this article to learn which one is best for you.

October 3, 2022
Will I get a Cease and Desist? Four Tips To Curate Content Legally

Curating content is perfectly legal under a “Fair Use” approach, but there are rules and guidelines for best practices. Here are four tips for content curation without copyright infringement.

September 28, 2022
$15 Can Transform Your Social Media Strategy

Take your social media strategy to the next level using UpContent, a content curation tool, to diversify and solidify your thought leadership for $15 a month

September 26, 2022
Created Content vs. Curated Content: Which One Is Right For You? Pros and Cons to Help You Decide

What exactly is the difference between created content and curated content? Learn about both and find out which content strategy is best for your business.

September 23, 2022
Pros and Cons of Curated Content in Financial Services

Financial services businesses are getting lost in the competition, but you can set yourself apart with curated content. Here are some pros and cons of using curated content!

September 21, 2022
Three Myths about UpContent : What UpContent Does and Doesn’t Do

What is UpContent, and how can it help your business? In this article, we debunk three myths and show you how UpContent will grow your marketing strategy.

September 19, 2022
The Best 15 Words To Use When Using UpContent

Are you using UpContent correctly? Apply these 15 keywords to your topics and queries to strengthen and narrow your content curation searches in UpContent

September 14, 2022
How To Add UpContent To Your Website

Does UpContent work with my website? Yes! Here’s a simple how-to guide, no coding required, to have automated curated content on your website.

September 12, 2022
What is Curated Content?

What exactly is curated content, and should you be sharing other third-party content on your channels? Find out how content curation can boost your content marketing strategy.

September 12, 2022
What's The Difference Between a Topic and a Collection?

Not sure the difference between a topic and a collection? Click here to learn how what they are and how both are used to fuel content marketing strategy

September 9, 2022
What UpContent Plan Is Right For Me? Answer These Two Questions To Find Out

How do you choose the UpContent Plan for you? In this article, we have examples of who uses what plan and answer the two questions to find your perfect match!

September 6, 2022
Seven Ways To Use Curated Content

Are you maximizing your curated content? There are countless ways to use curated material, in this article we'll show you when, where, and how to use all that great content.

September 5, 2022
Is Content Still King?

UpContent CEO, Scott Rogerson joins Alex Low on, "The Death Of a Salesman", to discuss content's current position in building trust and forming relationships in the sales process.

February 21, 2022
Finding Success with Social Advocacy Programs

Hootsuite and UpContent customer Gerry Avalos from CGU discussed his strategy that formed a successful employee advocacy program. Here are some of the key takeaways from that meeting to help put your employee advocacy program on track for success.

January 5, 2022
Powering Your Content Strategy with Content Curation

Key takeaways from our CEO's recent conversation with Mickey Cloud on the Building While Flying podcast. Learn about the importance of content curation AND creation as well as the various use cases that a remote work environment has created.

December 21, 2021
The Wrap Up Q3 2021

A new Chrome extension for adding articles outside of UpContent, Unlimited Images via our new partnership with Getty, and a new plan level to respond to the needs of our customers.

October 29, 2021
Scaling Sales and Marketing Conversations with HubSpot + Icebreaker by UpContent

Both Civic Champs and Jackson Marketing Services understand the importance of streamlining time-intensive tasks so that nonprofits and SMBs can focus on doing the work that really matters.

September 14, 2021
How Financial Advisors Can Get More Visibility and Engagement by Sharing the Right Mix of Curated and Branded Content

With the ease, speed, and reach of content sharing today, no surprise that it’s a hallmark of the digital age. But how can content sharing be best used in Wealth Management?

August 31, 2021
Is It Ever OK to Send Shoppers Away From Your eCommerce Store?

With the rise of content marketing, conventional wisdom regarding eCommerce is being challenged.

August 3, 2021
The Wrap Up: Q2 2021

Bring your curated articles right to your sales team with Icebreaker for HubSpot, source Content in over 30 language and dialect combinations, and leverage UpContent's new Intelligent Abstracts to make article summarization a breeze.

August 2, 2021
Empower Your Sales Team With Icebreaker for HubSpot

Icebreaker by UpContent makes it simple for your sales department to know what kind of content has the most significant impact, who to share it with, and how to use it to initiate valuable conversations.

July 15, 2021
Making the Most of Content for Small Business

Search engine algorithms no longer go by keywords alone. You need content on your site that's engaging, authoritative, and fresh.

July 13, 2021
Amplify Your Social Selling Program with Curated Content

Regardless of whether in-house content creation is a core focus for your company, or if you simply don't have the resources to consistently meet the demands associated with it, leveraging curated content may make a lot of sense for your brand.

June 16, 2021
The Power of Curated Newsletters

Newsletters present an amazing opportunity to share your organization's perspective and establish trust.

May 27, 2021
How Financial Advisors MUST Achieve Balance In Their Content Marketing

Veriday's Senior Marketing Manager, Eric Sleeth, shares how financial advisors need to approach the use of content in order to support their client's journey.

April 28, 2021
We Have Integrated UpContent With Zapier For Automated Content Curation Workflows

We have partnered with leading workflow automation solution provider Zapier to offer a systematic and consistent way to automate many of the manual processes needed to complete your curation strategy.

April 18, 2021
The Wrap Up: Q1 2021

In this installment, we will be covering 3 new features and welcoming a few new team members to the UpContent team! 

April 7, 2021
Building Story Leadership Through Content Curation

While producing original content is valuable and necessary in today's marketing landscape, it isn't the only way to deliver valuable insights to readers.

March 10, 2021
Keep Up With the Demand for Content: Effective Content Marketing Strategies for Financial Services

How can financial services firms find the right mixture of content, effectively distribute that content, and maximize the effectiveness of their content marketing strategy?

February 17, 2021
Honored and Humbled to be Recognized as a Curation Leader by G2

Here at UpContent, we're humbled to share the exciting news we've been honored as a leader in content curation by G2 once again.

January 11, 2021
Empower Your Workforce with Employee-Driven Advocacy

Now, more than ever, your team wants support in building their own personal brands and positioning themselves as valuable resources to their colleagues and connections. It's time

December 20, 2020
The Wrap Up: Fall 2020

Leverage curated content in your digital selling efforts via improved HTML email options, easily download your custom-created imagery for use in social media posts, and more!

December 9, 2020
Crafting A Curated Newsletter On A Weekly Basis: What We Think About Before Hitting Submit

An "inside look" at how we consistently produce our weekly curated newsletter at UpContent.

November 17, 2020
How We View Building Lasting Partnerships

Many business owners will look at a small team and think of how limiting it is. But small teams provide one really huge advantage when it comes to forging relationships.

October 29, 2020
How Financial Services can Scale their Business using Social Selling

Social selling is all about building credible relationships between your brand and its prospects, identifying leads, and converting them into buyers.

October 19, 2020
A Playbook for Leveraging Curated Content in Enterprise Sales

Sales has always been about connections. Technology has changed the way we make those connections, but it hasn't changed the need for the human element.

October 11, 2020
How to Drive Revenue through content - without writing it

This process is designed to help you set the foundation for your strategy, get your workflow in order, outline a rollout plan, and actually get this off the ground and running.

October 3, 2020
The Wrap Up: August 2020

We've improved our recently released HTML email template builder and further updated our Lean site with easy to follow videos for all of our great integrations.

September 23, 2020
Curated Content in B2B ABM

If you want your account-based marketing (ABM) strategies to be successful and truly connect with prospects, content is a vital element of that success. Content curation is particularly important.

September 1, 2020
The Wrap Up: July 2020

If you would like to automatically populate custom HTML email templates with articles approved from UpContent to foster deeper relationships for your brand, this is it! 

August 13, 2020
How to Sell When No One Wants to Be Sold To

The reality is that no one ever really wants to be sold to. No one wakes up and thinks, "I'd love to hear from a telemarketer or 17 people I don't know in my email inbox!"

July 5, 2020
The Wrap Up: June 2020

In this installment, we will be covering 4 new improvements that have been made to your UpContent experience in the month of June, 2020!

July 3, 2020
The Wrap Up: May 2020

An update to managing multiple domains, leveraging UpContent Galleries in a self-contained experience, and making self-serve support even easier.

June 5, 2020
Transforming Your Email Newsletter into a Personalized Service (Not a Broadcast)

How to achieve the benefits of mass personalization without sacrificing your brand standards or risking noncompliance.

May 13, 2020
The Wrap Up: April 2020

The Wrap Up provides a review of the prior month's most exciting feature additions and improvements.

May 7, 2020
UpContent Raises $1.6M to Democratize Content Curation

The company plans to leverage this round to expand its engineering and customer advocacy resources as well as further develop its partnership ecosystem.

April 2, 2020
UpContent and Zest Partner to Expand Customer’s Growth through Content Curation

‍Leading personal and enterprise platforms, Zest and UpContent, integrate to offer the best of community and AI-led content curation strategies

March 31, 2020
3 Ways Content Curation Can Boost Your Marketing Strategy

Content curation covers a lot more than social media sharing. This method is so popular that many businesses employ the use of content creation software that allows both the curation and creation of new content for your blog, newsletter, or website. 

January 20, 2020
UpContent Integrates Shutterstock API and Editor to Simplify Content Curation

To help marketing and sales professionals improve the content performance of curated content, UpContent recently launched a Shutterstock API integration as well as an Editor integration.

December 4, 2019
3 Steps to Automate Your Curated Content on Social Media

We all know that one person. You know, the one who is always talking about themselves. There’s an easy way to balance your social media posts so that you don’t come across this way.

October 1, 2019
A 5x Page Speed Score Improvement for UpContent Gallery

At UpContent, we have always listened to our customers to help shine light on areas where we can provide the greatest value. Our most recent experience with this was responding to Google’s “Speed Update”.

January 30, 2019
Becoming "Original in Your Curation"

In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.

November 15, 2018
Eliminate Writer’s Block for Social Media Marketers

Marketing software integration between Lately and UpContent saves businesses time and money through content curation and artificial intelligence.

October 23, 2018
Put the Employee First in Employee Advocacy

This deep integration with Hootsuite Amplify puts relevant, engaging, and informative content at employee’s fingertips - increasing program adoption and engagement.

September 14, 2018
5 Ways to Become an UpContent Power User

Learn how to become an UpContent Power User by following our most helpful support articles that highlight the features that make the most impact.

May 9, 2018
3 Ways to Use Curated Content to Start a New Online Community

Curated content can help fuel a new online community by encouraging buy-in, educating members, and building credibility.

February 12, 2018
Content Curation’s Role is Shifting: Our 2018 Predictions

The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.

January 18, 2018
4 Key Benefits of Creating Original Content

Original content creation not only helps your brand stand out in a crowded digital world, but it also increases engagement, builds authority, and more.

December 6, 2017
5 Content Curation Roles for a Streamlined and Effective Workflow

Use this framework of curation roles and responsibilities & free workbook to help you find your workflow, with specific action steps for your team.

August 30, 2017
Why Big Brands Are Shutting Down Their Content Suggestions Apps

Explore why popular marketing technology brands like Buffer and Hootsuite have shut down their content suggestions features and what it means for curation.

March 28, 2017
How Content Curation Saves Your Audience from Content Overload

Content curation solves content overload by providing a service to audiences who look to brands with authority for relevant and engaging content.

February 15, 2017
Holiday Housekeeping for Success in the New Year

Get ready for success in the new year with content audits, out-of-the-box brainstorming and goal-setting, catch-up projects, and professional development.

November 28, 2016
9 Common Misconceptions about Content Curation

Debunk content curation's most common misconceptions surrounding time, effort, automation, ethics, SEO, virality, and competitor advantage.

November 16, 2016
A More Efficient and Effective Way to Curate Content

Learn about content curation, the dangers of automated and robotic curation, and how to build an effective content curation strategy with the right tools.

August 26, 2016
9 Ways Curated Content Can Help You Meet Your S.M.A.R.T. Goals

Meet your S.M.A.R.T. content marketing goals with these nine content curation formulas that outline what content can be used to meet each goal.

May 25, 2016
How to Optimize Your Twitter Chat Strategy

Build and implement an intentional Twitter chat strategy with the right tools to boost enagagement, increase brand awareness, and gain market feedback.

March 22, 2016
Utilizing Twitter to Increase Organic Growth and Boost Engagement

Gain targeted Twitter followers by curating an engaging feed, organically joining discussions, joining Twitter chats, and using a consistent brand voice.

January 3, 2016

Want to be the first to know?
Subscribe to our newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.