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Curating relevant third-party content is a valuable addition to your thought leadership on Twitter. In this article, we discuss five benefits of using curated content on Twitter and provide tips and best practices for effectively sharing curated cont
Sharing localized content can be a critical requirement for engaging with your audience. But how can an organization that supports hundreds of locations ensure that each credibly reflects the company's presence in that community in a scalable way?
Curated content isn't a one-trick pony. Top 25 accounting firm Cherry Bekaert uses curated content across multiple departments in a unified, seamless way. Learn how they rapidly grew their brand awareness from the inside out.
Social selling and employee advocacy are often confused as the same thing, but there are clear distinctions between the two. Read this article to learn what makes them different, and why you need both.
We have built strategic partnerships with tools that add another layer of value to your curation efforts! Learn more about compliance, call-to-action, and other optimizing integrations for your curated content.
Finding curated content for your email newsletters is easier than ever with our partner integrations with email marketing platforms you’re already using. Learn how we work with any tool in this article.
Content curators are responsible for finding and sharing relevant third-party content to increase thought leadership and brand personality by providing a more rounded perspective of the topics that matter to their audience.
Finding the right content for your social selling and employee advocacy efforts can be done seamlessly with our partner integrations with social selling tools you’re already using. Learn how we work with any tool in this article.
Want to know what it takes to be a serious thought leader? Stop taking yourself so seriously. Scott Brinker, HubSpot’s VP of Platform Ecosystem and Editor at chiefmartec.com, shares that becoming a thought leader is not as hard as you think.
Nobody likes to read cheesy advice on LinkedIn that’s dubbed “thought leadership”. The key to being a successful thought leader is to be yourself, the real you, consistently and honestly. Read more about why you shouldn’t dehumanize yourself online.
UpContent partners with the best social media tools so you don’t have to change to use curated content! Read more about our social media integrations and if we haven’t integrated yet, how you can still use UpContent!
The first thing you should do after signing up with UpContent is build your Topics and tweak them to curate the right content for your content curation strategy. Follow these three easy steps to get started.
Integrating UpContent with your favorite marketing software can be done in just a few minutes, and allow you to share curated content with your readers. Click here to find out what you need to know before you do.
Being a thought leader isn’t just about writing your own original content. You need to be engaging with others thought leaders and adding your perspective on industry trends and developments. Learn more now!
Cost isn’t the only thing you should be looking at when choosing a content curation tool. Here are five things you need to consider when choosing the right curation software for you.
Internal message threads going stale? Use UpContent’s content curation tool to automatically send content to your staff they can actually use. Click here to learn the three types of content you should be sharing internally.
Content aggregation brings all the content from specific sources together, but is that the best way to go about sourcing third-party content? Learn about content curation and aggregation, and what separates the two content strategies.
UpContent has been named a Leader by G2 in the content curation field for 12 consecutive quarters, earning a new title in Fall of ‘22 as a Leader in content distribution.
Curated content shouldn’t be in competition with what you create. Learn how you can leverage UpContent to bring your sales team the content they need to develop, nurture, and close deals while driving even more eyeballs to your original content.
Social selling is only as effective as the content your team is sharing. Learn two reasons why your employee advocacy efforts aren’t adding up, and how you can fix it with curated content.
This firm was able to get their financial advisors actively building their personal brands on LinkedIn using content curation. We sit down with their Director of Marketing to learn how and understand the impact.
Easily add content to your sales emails in Salesforce Marketing Cloud by using the new UpContent content block in your Content builder! Read more on how curated content can help increase your email engagement.
A common concern with curated content is sending people away from your website. In this article learn why you should still curate content, and how to get them back.
Content curation is an effective content strategy if it doesn’t take up too much time. Learn how you can automate the important parts of curation with UpContent in this article.
Content curation is different from syndication based on how you’re sharing the content. Both are great marketing strategies. Read this article to learn which one is best for you.
Curating content is perfectly legal under a “Fair Use” approach, but there are rules and guidelines for best practices. Here are four tips for content curation without copyright infringement.
What exactly is the difference between created content and curated content? Learn about both and find out which content strategy is best for your business.
Financial services businesses are getting lost in the competition, but you can set yourself apart with curated content. Here are some pros and cons of using curated content!
What is UpContent, and how can it help your business? In this article, we debunk three myths and show you how UpContent will grow your marketing strategy.
Not sure the difference between a topic and a collection? Click here to learn how what they are and how both are used to fuel content marketing strategy
How do you choose the UpContent Plan for you? In this article, we have examples of who uses what plan and answer the two questions to find your perfect match!
Hootsuite and UpContent customer Gerry Avalos from CGU discussed his strategy that formed a successful employee advocacy program. Here are some of the key takeaways from that meeting to help put your employee advocacy program on track for success.
Key takeaways from our CEO's recent conversation with Mickey Cloud on the Building While Flying podcast. Learn about the importance of content curation AND creation as well as the various use cases that a remote work environment has created.
Both Civic Champs and Jackson Marketing Services understand the importance of streamlining time-intensive tasks so that nonprofits and SMBs can focus on doing the work that really matters.
With the ease, speed, and reach of content sharing today, no surprise that it’s a hallmark of the digital age. But how can content sharing be best used in Wealth Management?
With the rise of content marketing, conventional wisdom regarding eCommerce is being challenged.
Icebreaker by UpContent makes it simple for your sales department to know what kind of content has the most significant impact, who to share it with, and how to use it to initiate valuable conversations.
Regardless of whether in-house content creation is a core focus for your company, or if you simply don't have the resources to consistently meet the demands associated with it, leveraging curated content may make a lot of sense for your brand.
Veriday's Senior Marketing Manager, Eric Sleeth, shares how financial advisors need to approach the use of content in order to support their client's journey.
We have partnered with leading workflow automation solution provider Zapier to offer a systematic and consistent way to automate many of the manual processes needed to complete your curation strategy.
While producing original content is valuable and necessary in today's marketing landscape, it isn't the only way to deliver valuable insights to readers.
How can financial services firms find the right mixture of content, effectively distribute that content, and maximize the effectiveness of their content marketing strategy?
Here at UpContent, we're humbled to share the exciting news we've been honored as a leader in content curation by G2 once again.
Now, more than ever, your team wants support in building their own personal brands and positioning themselves as valuable resources to their colleagues and connections. It's time
An "inside look" at how we consistently produce our weekly curated newsletter at UpContent.
Social selling is all about building credible relationships between your brand and its prospects, identifying leads, and converting them into buyers.
Sales has always been about connections. Technology has changed the way we make those connections, but it hasn't changed the need for the human element.
This process is designed to help you set the foundation for your strategy, get your workflow in order, outline a rollout plan, and actually get this off the ground and running.
How to achieve the benefits of mass personalization without sacrificing your brand standards or risking noncompliance.
The company plans to leverage this round to expand its engineering and customer advocacy resources as well as further develop its partnership ecosystem.
Leading personal and enterprise platforms, Zest and UpContent, integrate to offer the best of community and AI-led content curation strategies
Content curation covers a lot more than social media sharing. This method is so popular that many businesses employ the use of content creation software that allows both the curation and creation of new content for your blog, newsletter, or website.
To help marketing and sales professionals improve the content performance of curated content, UpContent recently launched a Shutterstock API integration as well as an Editor integration.
We all know that one person. You know, the one who is always talking about themselves. There’s an easy way to balance your social media posts so that you don’t come across this way.
At UpContent, we have always listened to our customers to help shine light on areas where we can provide the greatest value. Our most recent experience with this was responding to Google’s “Speed Update”.
In this edition of UpContent’s Curated Community, we sit down with fellow “marketing team of one”, Natalie Hotaling, of Pittsburgh startup Flexable, to understand how she approaches critical questions to a successful curation strategy.
Marketing software integration between Lately and UpContent saves businesses time and money through content curation and artificial intelligence.
Curated content can help fuel a new online community by encouraging buy-in, educating members, and building credibility.
The fostering of trust, comfort, and credibility through curation has become an irreplaceable complement to your original content development efforts.
Use this framework of curation roles and responsibilities & free workbook to help you find your workflow, with specific action steps for your team.
Explore why popular marketing technology brands like Buffer and Hootsuite have shut down their content suggestions features and what it means for curation.
Content curation solves content overload by providing a service to audiences who look to brands with authority for relevant and engaging content.
Learn about content curation, the dangers of automated and robotic curation, and how to build an effective content curation strategy with the right tools.
Meet your S.M.A.R.T. content marketing goals with these nine content curation formulas that outline what content can be used to meet each goal.
Gain targeted Twitter followers by curating an engaging feed, organically joining discussions, joining Twitter chats, and using a consistent brand voice.